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Facebook gives you the option to promote your own personal updates on your timeline to friends.
This might be a really useful and affordable way to push a post about your most recent blog or Seocheckout job higher in your friends' news feed to get more notice. If you have a large friend list related to business, this would be the best way to get more interest in the links you are posting.
It could also be good for times when you have a huge announcement such as an engagement or birth of your baby and want the post to feature prominently in friends' feed, so that it's not missed.
A big event or party could be announced and promoted in this way too.
Have you used the 'promote an important post' option for your own personal updates and posts? And, if so, for what type of update or post?
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