Facebook marketing: For what it's worth

Facebook marketing: For what it's worth

I don't profess to know ANY of the ins and outs of how Social Media Marketers do their jobs. I've worked with quite a few. I've hired a few directly to work for me for anywhere from a couple weeks to several months for particular projects. So I do know there's a sort of informal "Network" among Social Media Marketers. It makes perfect sense. A big part of my job is Sports Media. About 4000 or so of my Twitter followers are Sports Reporters, Athletes, Newspapers, Radio & TV Stations, even one NFL Team President. They put up with my goofy Tweets to get the occasional nugget. But my numbers go up and down depending on how "entertaining" I am and even depending on the Sports Season.

I know ALOT of people running Blogs, doing Marketing for everything from Mom & Pop TV or Radio Stations to entire Sports Leagues and the Biggest Multi-National Corporations...they're Sponsors. Social Media Marketing scares the heck out of most of them.

This is just my opinion. But I think it's a reasonably educated one.

If someone offered a Service, rolled back some of the veils, and explained simply that there's no big magic to this. No super secret hacker stuff or anything like that. There are Billions of people, nearly all of whom can be reached somehow. By email Lists, by Social Media Groups, etc. And Social Media Marketers are like Marketers everywhere. You spend your days honing your craft, fine-tuning your processes, learning what works and what doesn't. You know if you approach people in Way 1, only about 2% respond positively. But Way 2 achieves a 10% response rate and in those tiny percentages lies RESULTS.

You get people to take a look at a Customer...their website, their Facebook page, a Product they're trying to sell. You can get hundreds of millions of people to look at it. The trick is in doing it right. The trick on your Client's part, is to make sure they have a reason to have interest once you in Social Media Marketing get them to take a peek.

I think that there is a Market for this type of service that is bigger, possibly by far, than Television and Radio Advertising combined. But the job of Social Media Marketers is to convince them it's not the "dirty tricks squad".

FWIW.

Thanks