What is landing page optimization?

spyindiavimlesh

spyindiavimlesh Level 1

November 15, 2013, 5:52 am

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What is landing page optimization?

What is landing page optimization?

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candysweet

candysweet

Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link.

11 years ago

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agarwalaman404

agarwalaman404

Landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

9 years ago

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overseaseuropea

overseaseuropea

landing page is that page which you decide to redirect after click on the link. landing page can be any page like home page, about us page etc.

9 years ago

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josephinek1

josephinek1

Landing page is a webpage like product pages, service pages, e-commerce pages.
It is relevant to pay per click.
It reaches when a users clicking on a search engine result page.

9 years ago

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Gorney

Gorney

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Landing page optimization can help you lower your customer acquisitions costs, acquire more customers, and maximize the value of your ad spend.
sorezki twik

8 years ago

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Corzhens

Corzhens

From what I understand in my reading on this site, landing page is the web page in the link that you have posted in another site. For example, you posted about a particular blog of yours in social media. That blog is not the home page of your website. When a reader of the post in social media clicks on the link that you included, the user will be directed to that blog which is in the inner pages of your website. That page should be optimized in terms of keywords and probably layout specifically for proper navigation.

7 years ago

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