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How does Google define Whitehat SEO?



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How does Google define Whitehat SEO?

After recent search engine algorithm updates, some cynics have claimed that Google is against ALL types of SEO. But, this quote from Google's official webmaster blog shows they approve of WhiteHat SEO methods. Look how Google defines Whitehat SEO.

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines.

Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.



source: http://googlewebmastercentral.blog...igh-quality.html

How can you apply this 'official' Google sanctioned version of Whitehat SEO to your site?

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ralph101
Really anything that is not unethical then to google?



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ForumPoster
Yes, whitehat SEO is only liked by Google....

This article would explain more about white hat SEO

http://www.wordstream.com/white-hat-seo



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mqss
Writing great and unique content and optimizing on-site factors. This is where whitehat reaches it's limit for Matt Cutts.



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Sylvester
It's possible Google simply wants us to be more careful with backlinking, only getting backlinks from related sites and pages rather than trying to manipulate search engine results by getting 1000's of backlinks which have no relevance to the site being linked to.



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dennyfar
What about BlackHat link building method? Why they are still effective for search engine optimization...



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williamjohn
White Hat Seo is an ethical process which follows Google guidelines. Proper on page optimization, placing the unique the content in the website, no keyword stuffing.



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dragonhunter95
Actually these algorithms are sometimes bullshit. They write some new algorithm to band some errors, meanwhile some quility sites also going to get down. Any kind of SEO is risky in some days. But still google has the basic algorithm with it. That is when you having good set of high ranked links you have high ran too..



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johnniewalk
Nice information have been posted



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janefirst
We must keep this in our mind that we must excellent content for informing online users and website should be mobile responsive fast. We must include latest versions of Java files in our webpages especially that contain images.



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