Benefits of PPC

jaysh4922 Level 1

September 9, 2015, 2:06 am

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Benefits of PPC

Small initial investment
Set your own budget
PPC advertising levels the playing field
Instant gratification
Real-time “trackability”
National exposure
Increase local visibility
Honest-to-goodness marketing

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Topseoservice

The first point may not be true always

. However I agree with other points you have stated.

9 years ago

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plansmm

5 Benefits of PPC..
1. Speed-to-market
2. Reach
3. Highly-targeted website traffic
4. Testing Capabilities
5. Maximize the return on your marketing investment

9 years ago

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patco444

Fast and TARGETTED traffic is the key here! ;)

9 years ago

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Pay Per Click is one of the best advertisement methods for small, medium as well as big advertisers. Since advertisers pay only when the ads are clicked, the return on investment is very high. Unlike CPA, where the advertisers have to pay for impression which may not convert to sales, PPC always converts to sales.

7 years ago

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Corzhens

Thanks for sharing your knowledge on the PPC and CPA. I have read of impressions in Adsense where there is a status about the clicks and impressions which means even if the readers of the blog do not click on the ads the site can still earn from the impressions. With PPC and you as the advertiser I guess it is the most effective advertising tool because you do not pay when no one is reading your advertisement.

6 years ago

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vinaya

I seemed to have made a blunder on my last post.
PPC is pay per click, where the advertiser pays only when his ads get clicked.
CPA is Cost per action, where advertisers pay when visitors perform certain action such as buying the product, sign up, subscription etc.
CPM is cost per 1000 impression where tha advertisers pay certain amount when the ads earn 1000 impression. For publisher, CPM is better advertising method, however, for advertiser PPC and CPA is better.

6 years ago

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Seocheckout

Benefits of PPC

Benefits of PPC

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