Beverly
Level X3
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Seems like Google might be penalizing anyone who is actively using sites like Ezine articles and guest blog posts for the sole purpose of backlinking.
Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are guest blogging for links this could be a violation of their guidelines.
Apparently, the Google folks meant what they said. Now, Google has supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were against its quality guidelines. You can see this notification below.
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Third, I think the whole issue of backlink spamming could be solved by simply getting rid of links as a factor in anything to do with ranking. Then site owners could link to sites because they WANT to when they feel it is a useful resource to their readers. No need for link farms and crap. Also, a person could then write helpful articles because they want to inform others, and not because of a link. You could still place links, but for gaining traffic purposes rather than just using it for a ranking factor.
Also, site owners could then place links to their own sites without worrying about a crosslinking penalty. Ironically, Google sees this as unnatural and manipulative when, in actual fact, it's the most natural kind of linking. Why wouldn't a site owner want to link to (and therefore show their audience) their other great sites they make? Seocheckout does it with codeclerks and listingdock. Heck, even Google does it. It's NORMAL. Google should understand that.
I think it's time that backlinking as any sort of ranking factor was removed so we don't have so many spam comments, articles, splogs, etc. The internet is overrun with it.
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Devaluing backlinks as a ranking factor won't remove any spam. Spam will migrate somewhere else like social networks. If social signals would be as powerful as backlinks for ranking purposes, there would be more blackhat, not less. Mark my words.
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Riley
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