Why Keyword position is dropping

jaysh4922 Level 1

December 23, 2015, 1:35 am

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Why Keyword position is dropping

There can be many reasons why the keyword positioning of websites is dropping. To know which the chief reasons are and to address those reason will help to reduce and stabilize the drop in the keyword positioning. Some the reasons for the drop in the keyword position are: Wrong keywords targeted, Changes in Google algorithm, Back links from sources that are irrelevant, robot.txt file that is incorrect, competitors are getting better etc.

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SMMEXPRESS

SMMEXPRESS

There are lots of reason is responsible for this but bad backlinks play major role.

9 years ago

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zainshuja

zainshuja

It should be due to competition on that keywords. It may be due to deletion of your back links on forum sites or other high ranked sites. or it can also be because your competitors are investing more in seo.

9 years ago

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seoconsul

seoconsul

First step is to ascertain the cause. Check the status in Google Webmaster Tools

9 years ago

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webseo123kh

webseo123kh

There had been earlier lots and lots of spam using keyword positioning. This is the reason Google is becoming strict with it and has made changes in algorithm.

9 years ago

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hotcontent

hotcontent

Yes you are right but there is some more reason also to downgrade your keyword ranking.

9 years ago

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seogram

seogram

Over optimization is today the biggest factor in the dropping of keyword position.

9 years ago

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seoconsul

seoconsul

Non related backlinks cause major havoc specially, if it comes from low traffic websites

9 years ago

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williamjohn

williamjohn

Due to bad backlinks keywords may going back.

9 years ago

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Topseoservice

Topseoservice

All points are correct. Moreover when competitors put more efforts in SEO, your position may also drop.

9 years ago

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elizbethsewell

elizbethsewell

Keyword dropping reasons are following:
1- bad links
2- link to 404 pages
3- over optimization
4- exact match linking
5- out of date
6- high competition

9 years ago

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seoconsul

seoconsul

Another most important reason:
Out of context content in the webpage, specially gibberish text, hardly readable friendly for Humans

9 years ago

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Corzhens

Corzhens

I don’t think I can still add something to the comments above for the reasons why the keyword positioning is dropping. I agree that the primary suspect is the wrong keyword used that is not exactly relevant to the niche. With the backlinks I think they also have an influence when the sites they are placed in are not that popular. Weak backlinks have a drawback on the ranking of the site.

6 years ago

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