Update about Google's Mobilegeddon and SERP

Update about Google's Mobilegeddon and SERP

Now that it's been two weeks since "Mobilegeddon," as Google's recent algorithm update has been known around the Internet. So far, the results have proven inconsistent.

Surveying more than 20,000 URLs, it's found that by April 27 - not quite a week after the algorithm change - there was a 21 percent decrease in the number of non-mobile-friendly URLs on the first three SERPs. Compared with 17.3 percent on page one, the decrease was more pronounced on pages two and three: 20.7 and 25.2 percent, respectively.

Because other ranking factors are generally weaker past the first page, the mobile-friendliness had a bigger impact. Non-mobile-optimized sites were largely wiped out, excepting branded searches.

It makes sense because it would be dumb for Google to not send branded searches to the brand site just because their site isn't optimized, but basically for every other type of keyword, they're favoring other sites! Mobile-optimized sites are basically gaining whatever the non-mobile optimized sites are losing, so we're talking pretty big wins here. ;)