Body Art QR Codes as Advertising

Hunter Level 1

December 21, 2013, 12:56 am

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Body Art QR Codes as Advertising

A few months ago, Federico Bosch, a creative at Leo Burnett, Iberia, got a tattoo of a QR code on his arm. Now, that QR code is up for sale as a media buy, through an auction on eBay. The winner of the first auction gets to use the QR code as a gateway to any kind of content they want, for a month. Is this something you would try for advertising your business?

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Beverly

I'm assuming his tattoo is temporary. How does the winning company capitalize on the QR code? Is it integrated into some type of print or online ad?

11 years ago

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tangee

If it was perm. then I would have to say no way. Temporary might work ok though depending on the situation.

11 years ago

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ralph101

I would have to say that temporary tattoos of your business logo to pass out would be wise. I would not brand myself with the logo and have it be permnament.

11 years ago

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twilight

Temporary tattoos are a great way to advertise. I rather like this idea a lot.

11 years ago

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Seocheckout

Body Art QR Codes as Advertising

Body Art QR Codes as Advertising

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