Drake83
Level 1
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I run ads and I use the URL builder to generate the ending params. My analytics then captures this data and can report campaigns to me. I'm a bit confused on how to name it all though for the best affect/use.
UTM_SOURCE is fairly easy as you just enter where it is from (adwords, Facebook, etc).
UTM_MEDIUM is easy since you just enter type (CPC/CPM/etc).
But Campaign? What do you put? I end up putting something like SITE_HOMEPAGE1 which seems retarded. What does 1 mean? nothing to me. lol
Any suggestions on how to name the campaign? Should I use more of the URL builder variables?
cmoneyspinner
( Link of interest: addthis.com/academy/utm-tracking-101/ ) [size=100]I have seen this and have never used it. But if I were going to name my campaign, I would use a descriptive term easy for me to remember. For example I am an affiliate marketer and some of the vendors sell a variety of products. If I create a special link to sell "feng shui gifts", I would probably name the campaign "fengshui". ( Link of interest: addthis.com/academy/utm-tracking-101/ )[/size]
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