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1. Get your ads placed on a right page, top right hand corner if at all possible. This works because the eyes naturally land here to help guide our hands into position to turn the page (amazing, but true!). If you can’t get top right, go for bottom right.
2. Try to avoid any labeling. You really, really don’t want the publisher to post a conspicuous “Paid Advertisement” notice above your ad. The KEY, remember is to cleverly disguise your ad to appear as normal news. The closer you get to matching the exact copy layout, style, font, size, column width and more… the greater your response. If the publisher insists on posting a notice, consider not running the ad.
3. Don’t highlight your name or company affiliation unless you have to. Again, the KEY is subtle disguise. News stories do not normally feature contact information of the author of the story.
4. Avoid any and all borders unless the publication uses borders to separate and highlight their news.
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Are you sure you want to delete this post?
Are you sure you want to delete this post?
Are you sure you want to delete this post?
1. Get your ads placed on a right page, top right hand corner if at all possible. This works because the eyes naturally land here to help guide our hands into position to turn the page (amazing, but true!). If you can’t get top right, go for bottom right.
2. Try to avoid any labeling. You really, really don’t want the publisher to post a conspicuous “Paid Advertisement” notice above your ad. The KEY, remember is to cleverly disguise your ad to appear as normal news. The closer you get to matching the exact copy layout, style, font, size, column width and more… the greater your response. If the publisher insists on posting a notice, consider not running the ad.
3. Don’t highlight your name or company affiliation unless you have to. Again, the KEY is subtle disguise. News stories do not normally feature contact information of the author of the story.
4. Avoid any and all borders unless the publication uses borders to separate and highlight their news.
Are you sure you want to delete this post?
Are you sure you want to delete this post?
Are you sure you want to delete this post?
Are you sure you want to delete this post?
Beverly
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