Is Alexa rank relevant at all?

seolads Level 1

June 5, 2016, 11:42 am

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Is Alexa rank relevant at all?

I know that Alexa.com don't have accurate details about traffic on our websites because it depend on their toolbar and few other things which is not in use with all our visitors. I also see that so many people mentioning Alexa rank and i don't understand if it's relevant for anything with such inaccurate measurements.

What is your thoughts?

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robertman11

robertman11

It use to be but isn't now. They recently changed something and I don't know what but I've seen sites go up (negative) when I know for a fact that their traffic is increasing. It is (and always was) extremely inaccurate since it only measures by people who have their addon installed.

9 years ago

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MasterA

MasterA

It is not the most accurate tool because it only measures traffic that installed their toolbar. However, it is a pretty good way to get a rough estimate of the website traffic. It is nearly impossible to get accurate results of traffic of websites without installing something on their server but Alexa provides a way to get some information about their traffic. Every website uses the same criteria so the information isn’t that bad and since Alexa uses a comparison measurement, it is a fairly decent way to compare your traffic with other websites. This isn't really relevant in anything but it gives you a good comparison of how well your website is doing compare to your competitors.

9 years ago

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overcast

overcast

I personally don't find the Alexa ranking any useful. Some of the time you may find that alexa traffic may lead to some random data. As there is no specific value being stored and no guestimate close to accurate. So that may want you to think how good is this data. I personally don't value the ranking. And another point there is no perfect algorithm.

8 years ago

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vinaya

vinaya

Alexa rank can be manipulated. For example, if you buy traffic or use PTC or TE, you will gain a large traffic and your rank will substantially improve. Even though Alexa rank can be manipulated, Alexa rank actually matters, you can show how popular your website is by giving alexa stats. If you are trying to pull advertisers or wnated to flip the site, you can use Alexa stat.

7 years ago

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Corzhens

Corzhens

My take on Alexa is that it is the most trusted site when it comes to the amount of traffic. And even if some of the comments say that the numbers are not accurate I still believe that Alexa ranking is important for website owners who are doing SEO work because Alexa ranking is one way of knowing the position of the site in terms of competition. Some factors affect the number of traffic temporarily but it will subside sooner or later.

6 years ago

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