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B2B -- Business-to-business (B2B), also called B-to-B. B2B lead generation is that step. It involves collecting a potential customer's information—such as name, email, company name, and job title—that will be used to personalize communication and make sales.
B2B lead generation is the process of acquiring new leads (or prospects) for your B2B business (the company that markets and sells to another business rather than a consumer). Generating new leads is an integral part of any B2B business as, to grow, you need to be bringing in new customers to generate more revenue.
Lead generation is essential for both marketing and sales teams because it helps to: