A web directory creates an index of websites using their URLs. It categorises these online portals and makes them available to search engines such as Bing and Google.Classification uses the whole website instead of a page of keywords. This structured condition precisely captures the essence of an Internet site and limits it to only a few categories.
In the digital marketing field, having your brand’s official website in a popular web directory improves its search engine optimisation. You can include your site URL to a listing using directory submission.
- Directory submissions refer to adding your web link to a directory. This offline site promotion method is simple to do.
- It requires that you select the web directory you want to add your URL to, along with any other required information.
- You can do directory submissions for free or with a fee charged to you by your service provider, depending on the popularity of the directory you select. These types also reflect how effective the addition will be to your brand’s official website.
- Other directories use the reciprocal link method, where the website owners agree to include the Uniform Resource Locators (URLs) or webpage addresses of each other (reciprocal links) during their directory submissions.
