A lead is worth $2 unless it converts into a sale.
What you NEED is an expert… someone who can create message triggers that prompt readers to TAKE ACTION.
The perfect sales message has to IDENTIFY and SATISFY an inner desire - the message needs to show that you offer the solution to their problem, not a service that costs money and time.
There's a big difference between the messages: "Affordable Carpet Cleaning", and "We make your carpets look like new". One offers the service, the other offers the RESULT of the service.
That's what great sales copy does. It's creative, sales-focused, and matches your brand and sales goals.
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