How to Give Away Amazing Content and Still Boost Your Sales A question many beginning marketers ask is "Well, if I give away all of my great stuff in my email campaign, how do I teach at a high level that they're going to be able to get more out of?" Again, this goes back to being an expert. If you look at what I do, I may have 500 or 1k different topics that I could teach on at a high level for 30 minutes to an hour.