Good writing needs to meet the following criteria:
Thorough research before writing the content
Identifying useful information
Originality
Grammatical correctness
Readable diction without jargons
Use of appropriate tone
Proper citations
If the writing has to be optimized for web, then the following two points need to be considered too:
Recognizing your keywords
Placing the keywords but without affecting the flow of the paragraph
With years of experience in content writing, I assure you that I can provide you with an article that matches the above criteria. Furthermore, I am open to your idea of great content.
After all, I am writing for an audience and meeting the audience's purpose is the primary goal.
Looking Forward to working with you.
Reversegear