Keywords or niche selection is the most important part of a website/store as KWs play a great role in achieving organic traffic and rank.
Why is Keyword Research in SEO #1 thing to do before you even launch the site?
Many of the website owners miss out on this part and start writing text content. But the content you are thinking vs. what other people are typing in google is a lot different. You'll waste your time and money, and after months you know that "Oh! I forgot or never realized to do it."
Why Keyword Research and competitor analysis plays an essential role in any website?
Google collects search query people type in their search engine and they collect data on how many people have searched each month for that specific term. So, we cannot randomly think for a word and start writing content on it. Because nobody types that on google, and your website won't even show up.
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