Google is continuing to update its search algorithms every week to meet the demand and the intent of its users. For this reason, you should update the keywords of your content.
I will research your keywords that matter to your business in all stages of the funnel.
You will get good competition keywords that will include volumes, on the countries that you choose, difficulty - which keywords can rank for.
Try me the first time to get good competitors keywords.
Regards
Ariful