KW should always be your #1 priority. They can make or break any website. So you always need Low Competition, High Search Volume KWs which are profitable.
Niche Research and Low Competitive Keyword Research are basic to Search Engine Optimization. 70% of the Success depends if you do the correct Micro Niche and Keyword Research.
I will be searching for a Longtail, Easy to Rank Keywords.
If you're planning to start your Affiliate (Amazon or others), E-Commerce, Adsense, Servicing or local website. Then you will have to play this Research and analysis game.
You will be getting a detailed file of coloured excel sheet.
Why you Prefer my Service over Others?