Keyword research is a critical component of search engine optimization (SEO) and digital marketing. It involves identifying and analyzing the search terms that people enter into search engines with the goal of using this data to inform content creation, marketing strategies, and overall online visibility. Effective keyword research helps businesses understand what their target audience is searching for, allowing them to create relevant content that meets users' needs and drives organic traffic to their website. By discovering high-volume, low-competition keywords, businesses can optimize their website content, improve search engine rankings, and attract more potential customers
