Google Analytics 4 (GA4) and Google Tag Manager (GTM) are two essential tools for businesses looking to gain a better understanding of customer behavior and interactions.Google Analytics 4 (GA4) is the latest version of analytics platform. It provides a comprehensive and integrated solution for measuring and analyzing user interactions on websites and apps.In addition, GA4 features machine learning algorithms that enable marketers to gain insights from vast amounts of data and create automated reports.Google Tag Manager (GTM) is a powerful tool that enables businesses to manage and implement tracking tags for Google Analytics 4 and other marketing and analytics platforms. By using GTM in combination with GA4, businesses can effectively measure user interactions across their digital properties and make data-driven decisions to improve the customer experience.Google Ads Conversion and Ecommerce Conversion are two important metrics in digital marketing.
