Facebook Pixel - The Facebook pixel is a code that you may place manually on your website to collect data that helps you to track conversions from ads and build targeted audiences for future ads who have already taken some actions/initiates on your website.
Get Benefits of Facebook Pixel:
You've undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14, and never that could significantly impact Facebook advertisers, publishers, and app developers. Simply now, you can't receive any data of add to cart, check out, Purchase and other events if you are using iOS 14 of Safari. In the next few months, you can lose up to 60% of all current pixel events. Undoubtedly, advertising will be less effective, ROI/ROAS lower, and businesses will suffer a lot.
