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What are backlinks?
Backlinks are incoming links to a webpage. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.
How does backlink work?
Backlinks are important for both search engines and end-users. For the search engines, it helps them determine how authoritative and relevant your site is on the topic that you rank for. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content.
High-quality backlinks can help to increase a site's ranking position and visibility in search engine results (SEO).
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