The Negative Online Reputation: This is the most undesirable category to be in because it means you have one or more negative results representing you on the SERP. This category is not just reserved for criminals and politicians. In today's world of anonymous sharing it's become disturbingly easy to have your reputation tarnished. In just one status update, tagged photo or blog post from a disgruntled ex or former employee, your reputation goes from sterling to tarnished on Google in the blink of an eye.
