A Guest Post is an article written and posted on someone else's blog. When you write something on your own blog it's just a "post", but on someone else's blog, the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number of reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks.
Medium is an online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism. A large amount of traffic visit here every day.
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