An email signature is a block of text that is automaticallyinserted at the end of an email message that you send. Generally, a signature
is used to give the recipient your name, email address, business contact
information, website URL, or even memorable anecdotes.
Why You’re Email Signature Is Important to Your MarketingEfforts. It is your "silent" salesperson. Your email signature tells theworld:
1. Who are you (name).
2. What brand does it represent (company name andlogo).
3. What is your role within the company (Position).
4. How to contact you directly. (phone, email,postal address).
5. Where they can get more information about youand your services. (Website URL).
6. What distinguishes you from your competitors. (Tagline).
Have you ever considered incorporating your company's salesand marketing efforts into your business correspondence? Introducing Email
Signature Marketing, a powerful but often overlooked channel that can drive
sales, increase brand awareness, and do other great things for your business.
Here are our favorite benefits of using an email signaturein your communications with partners, customers, and prospects:
1. Increases brand awareness.
2. Makes your emails more personalized.
3. Provides social proof in your email.
4. Drives traffic to your website.
5. Gives quick access to your contact details.
6. Promotes your services, products or offers.
7. Increases response rate.
8. Helps to send more targeted email messages.
9. Makes your email look more professional.
10. Is cost effective.
An email signature at the end of your email makes it lookprofessional and gives clients the impression that they are dealing with an
established business. It serves as your business card or letterhead, so be sure
to use this tool.
Need more tips to drive more traffic to your site and engageyour audience? Check out my other service.
